Graphic Design

The Challenge

Client: The Challenge

Title: logo design, motion graphics and animation short.

I worked closely with Craig and Ryan on their start up, ‘The Challenge’. We approached this project with a clear vision and over a period of creative discussion we developed a logo and animated short to propel The Challenge into its first season of running. The Challenge is a boxing event which encourages people to attend a 10 week fitness programme preparing them for a stadium match up in the ring.The Challenge Logo Shadow-01

Project Specifics:

    • 1 month contract
    • Logo design/Motion graphics/Character design/Animation
    • Software used: Photoshop, Illustrator, Flash, After Effects, Premiere




Sports Heroes

Client: Sports Heroes

Title: A portfolio of illustration and animation

Sports Heroes – From a start up, branding and development, the website launch and our presentation to Ted Baker plc and the Department of Health the rise of the Sports Heroes brand.

The Sports Heroes brand is a sports club for children that use’s six cartoon characters to spearhead a healthy living & active lifestyle initiative for 4 – 11 yr olds. Commissioned by Sports 1st & partnered by The Department of Health we developed a script and storyboard to produce the pilot episode of Sports Heroes. Working on this as an independent animator production took 8 – 10 months

Project Specifics:

  • Full time position
  • Cartoon/Illustration/Animation/Web design/Graphic design/Project management
  • Software used: After Effects, Flash Photoshop, Illustrator, Premiere, Soundbooth, WordPress, Outlook, Excel


Will was employed in a primary role as an animation specialist, and web and graphic designer, although Will was also responsible for managing and coordinating groups of employees into scheduled half term work. Will’s role combined a wide range of responsibilities including, designing and planning worksheets and activities, marketing material and concepts to use for sales to clients, graphic design and web management.

Sports Heroes Branding //

As the company grew and expanded into different markets the branding & marketing had to keep up. Using print and social marketing to promote our latest initiatives I designed a simple range of logos to attach to each department of the Sports Heroes brand.

Logo Set

Sports Heroes website & e-learning //

Following on from the animation it was important to offer the children a platform to tune in to watch the Sports Heroes and so we developed a child friendly website which they could use accompanied by their parents/carers to learn more about the Sports Heroes message. It was also a portal to access fun games, download free posters & sticker packs and order the latest T-Shirt or badge.

After the launch of the website it was important to keep up the page hits and have returning traffic so we introduced our weekly ‘Challenges’. These were a selection of e-learning animations developed for children and designed to offer basic learning through an imaginative and fun tool. Weekly e-learning animations would include a short cartoon which then posed a question at the end that the children must answer. We gave out weekly prizes to children who successfully brought in a correct answer to school.

Web pages and E-learning cartoons taken from the first year of launch.

Website Layout

Presentations //

The clip below was used as part of our pitch put forward to Ray Kelvin, CEO of Ted Baker as an introduction to the work we do with the Sports Heroes brand. We held successful talks with associates from Ted Baker about introducing a children’s line of sporting clothing using the Sports Heroes brand.

Commissioned by the Department of Health – North Somerset , this animation advertise’s the work Sports 1st are doing to promote healthy living through Sports Heroes . The animation accompanied a video sent out to schools in the south west to encourage more extra curricular activities based around sports and health awareness.

Sports Heroes merchandise //

The Sports Heroes brand has been developed into a well recognised image for early years learning in the South West of England. Children were able to receive weekly goodies for demonstrating good behaviour, team work, kindness & learning new skills in sport. Having additional incentives other than the fun that can had at the Sports Heroes club encouraged children to work and play well in their after school clubs and made behaviour management much easier for our coaches to manage.

The brand now offers T-Shirts, wrist bands, badges and certificates and when the school holidays begin we run daily holiday clubs at several locations. Parents can also hire the Sports Heroes to deliver tailor made birthday packages.




Graphic Design


Examples of Graphic design, typography, logos & illustrations.

// The Sports Heroes Flyers since early 2011 – 2015

Flyer Montage// Poster – French Text book Circa 2001



// Sports Heroes – Children’s certificates


// Sports Heroes – E learning resources

Sports Heroes Map

// Mañana Escher-01

// Monkey King Clothing – “All you need is Love”  T Shirt Design


// Image Magazine – Front cover design for e-magazine



// National Marine Aquarium – “Little Squirts” Poster advertisement

Little Squirts



National Marine Aquarium

Client: National Marine Aquarium

Title:  Artwork collection from my time at the NMA in Plymouth 

A selection of illustrations produced while working for National Marine Aquarium – Plymouth. Between 2008 – 2010 I was their designer/illustrator producing in house advertisements, marketing material & web content.

Project Specifics:

  • Full time position – Marketing assistant
  • Logo design/Graphic design
  • Software used: Pencil, Photoshop, Illustrator

Click to enlarge.